Dr PINNIKA SYAM YADAV
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y | Cleaner and Responsible Consumption / 9 / / 100120 - | 2666-7843 | 22-Apr-2023 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Innovative Trends Shaping Food Marketing and Consumption | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,MONU SINGH, SHAIK MAHABOOB SYED, SHAIK SAHIDA SAHEB | 9798369384923 | / |
| 2 | AI and Digital Nomads Shaping Global Industrial Technology Transitions | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV, RAJESH VEMULA, RUBEN ANTO M,KUMARI, PREETI, MOHAMMAD NABIL ALMUNAWAR, PATRICIA ORDÓÑEZ DE PABLOS, PREETI KUMARI, VIKAS KUMAR, XI ZHANG | 979-833730161-7, 979-833730159-4 | / |
| 3 | Financial Innovation for Global Sustainability | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV, RAJESH VEMULA,ABHISHEK SHARMA, ANKITA SHARMA, MOHAMAD AFJAL, RAMONA | 978-139431168-2, 978-139431165-1 | / |
| 4 | Gamification Practices for Service Ecosystem Experiences | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,ASHOK MALHI, DEEPAK BISHT, OSMAN SERACEDDIN SESLIOKUYUCU, VIKAS KUMAR | 979-833731237-8, 979-833731235-4 | / |
| 5 | Promoting Sustainable Consumption in Fashion With AI | PINNIKA SYAM YADAV,RASHMI B H,ABHISHEK SHARMA, ANKITHA SHARMA, ASHOK MALHI, DEEPAK BISHT | 9798337355252 | / |
| 6 | Co-Constructing Economic Transformation through Enterprise, Narrative, and Systemic Design | PINNIKA SYAM YADAV,ABHISHEK SHARMA, ANKITHA SHARMA, ASHOK MALHI, DEEPAK BISHT, PREETI KUMARI | 9798337345666 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | 12th International Conference on "BUSINESS 5.0: (ICB5.0) INNOVATION, TECHNOLOGY AND SUSTAINABILITY IN GLOBAL PROSPECTS" | CONFERENCES | AI at your Service: Transforming Customer Experience - Analyzing the mediating role of Consumer Engagement | PRESENTER) | Amity UniversityOnline | 04/12/2025 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A comparative study of customer Engagement through chatbots and Customer executives | Kuldeep Tickoo | SUPERVISOR | Awarded | June 2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Circular Economy and Product Service Systems at T A PAI MANAGEMENT INSTITUTE | T A PAI MANAGEMENT INSTITUTE, T A PAI MANAGEMENT INSTITUTE | International | Participant | 13/10/2025 |
| 2 | Understanding Gen Z and Classroom Interaction | Christ University, | Institutional | Participant | 13/10/2025 |
| 3 | Ontological Analysis and Synthesis for Design Solutions to Complex Problems 2025 | Christ University, | International | Participant | 23/08/2025 |
| 4 | AI for Industry 4.0 | National Institute of Technical Teachers' Training & Research, Chandigarh, NITTTR, Chandigarh | National | Participant | 04/08/2025 |
| 5 | Case Teaching and Simulation Andragogy | Christ University, | Institutional | Participant | 26/05/2025 |